JACKSONVILLE, Fla., Feb. 14, 2018 /PRNewswire/ — Lottabody® kicks off Valentine’s Day with #aLottaStyle: a social video challenge to show the amount of love and (hair) care a queen invests in styling her crown shouldn’t be taken for granted. Lottabody® surprised four unsuspecting couples and invited them to participate in an impromptu styling challenge where the male counterparts would style their better halves’ hair – putting the ‘shoe on the other foot’.

#aLottaStyle was inspired by trending #boyfriendchallenge videos on social media where women test their significant others’ capabilities by having them accomplish daily tasks that may often be overlooked and underappreciated. The spouses were equipped with only a styling tutorial video and the brand’s entire collection of styling products and accessories for relaxed, natural and textured hair. With some encouragement, a few affectionate teases and touch of guidance from their significant others, the men successfully completed their challenge – gaining a well-earned appreciation for Black women’s hair.

“We are finally approaching a place in society where Black women are free to celebrate every kink, coil, curl and wave without disregard or consequence,” said Jolorie Williams, Vice President of Multicultural Marketing. “The discussion of our hair is slowly evolving from taboo to reverence, yet it is still often misunderstood. Our hair literally defies gravity, yet it must be handled with lots of love and care. While this video shows men experiencing the intricacies of styling their spouses’ hair, our hope is that the world will gain a better understanding and respect for our crowns.”

The #aLottaStyle social experiment is the third installment to the brand’s award-winning “#aLotta” campaign; 2016’s social experiment encouraged women to fully embrace their unique attributes and inspire others to excel despite life’s obstacles, while last year’s social experiment showed that great kisses and great hair can create unforgettable memories.

Experience the NEW #aLottaStyle challenge here: http://bit.ly/alottastyle.

Watch #aLottaStyle on YouTube and join the conversation, then follow Lottabody® on Instagram, join the challenge and tag #aLottaStyleChallenge in your video. The best videos may be featured on our social media platforms and participants may win a Lottabody® prize pack of our styling collection.

Lottabody® recently added three new products to help queens further embrace their crowns: The ILLUMINATE ME Shine Mist (4 fl. oz.) and HYDRATE ME Deep Conditioning Masque (1.5 fl. oz.) are available at select Walmart and beauty and barber supply stores nationwide, while the ACTIVATE ME Curl Activator (10 fl. oz.) is sold in beauty and barber supply stores nationwide. For more information on where to purchase each of these products, go to: http://lottabody.com/where-to-buy/.

About Lottabody®

A styling favorite for years, Lottabody® provides hair care and styling product solutions at an affordable price for both consumers and professionals. In 2014, Lottabody® introduced a new range of styling products with coconut and shea oils designed to give women the freedom and flexibility to create beautiful, long-lasting looks for relaxed, natural and textured hair. The signature collection includes the STYLE ME Texturizing Setting Lotion, WRAP ME Foaming Mousse, CONTROL ME Edge Gel & Edge Gel Mini, SHAPE ME Custard Gelée, MOISTURIZE ME Curl & Style Milk, LOVE ME 5-n-1 Leave-In Treatment, the CLEANSE ME Co-Wash, SLEEK ME Blowout Lotion, HYDRATE ME Moisturizing Shampoo & Conditioner, FORTIFY ME Strengthening Leave-In Conditioner, TWIST ME Curl Styling Pudding and now the new ILLUMINATE ME Shine Mist, ACTIVATE ME Curl Activator and HYDRATE ME Deep Conditioning Masque. The professional line includes our concentrated Setting Lotion which is perfect for wet setting, blow styling or waving natural or relaxed hair. Items in the Lottabody® signature collection can be found at Wal-Mart, Family Dollar, Dollar General, Fred’s Super Dollar stores, Sally Beauty Supply and in beauty and barber supply stores. For more information on Lottabody®‘s complete product offerings, visit http://Lottabody.com. You can also join Team Lottabody® on Instagram, Twitter and Facebook @LoveLottabody.

Media Contacts:
Carolyn Fraser

#aLottaStyle challenge

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SOURCE Lottabody