MIAMI, Feb. 17, 2017 /PRNewswire/ — #BankSocial 2017 ( is just weeks away, and the conference agenda is shaping up to be a blockbuster. Kicking things off this year is a workshop on social media and innovation presented by representatives of Avidia Bank. Scheduled for April 3 from 12:00 p.m. to 2:30 p.m., «Creating a Culture of Social Media & Innovation in Your Bank» is the first of several optional pre-conference workshops. The complete #BankSocial agenda is available at

«Avidia Bank is a true leader in this industry, and its leadership continues to set a great example of how to manage innovation for banks and credit unions across the country,» says #BankSocial Founder John Siracusa. «Social media is no doubt one of the biggest changes we’ve witnessed in the last decade, and this workshop will provide a great opportunity to see how social connections can foster a better, more productive working environment.»

«The perception of being a community bank and not having the capabilities of a larger FI needs to be dispelled,» says Mike Allard, SVP and Chief Marketing Officer at Avidia Bank. «As long as some consumers consider smaller banks as ‘the place where my grandmother has her passbook so how could they possible deliver a mobile banking experience that will do what I need’, we still have some work to do. Social media has provided us a platform to show the more contemporary side of Avidia while making people aware of just how capable we are.»

The year 2016 saw social media become an integral part of the training programs at Avidia Bank. After all, social media today intersects with virtually every aspect of sales, marketing, communications and branding. The Avidia Bank workshop will dive into how this reality impacts corporate culture at banks and credit unions. Data from a Global Workforce Gallup study paints a clear picture: employees who are socially engaged in their brand feel more connected and inspired and, importantly, are more likely to stay with their employer.

Since 2007, Avidia Bank has been an important member of the banking community in Massachusetts. Headquartered in Hudson, the bank has continually invested in technology improvements that improve the customer experience, as well as increase employee retention. Concentrating on social media’s influence on corporate culture is a natural progression of that investment.

#BankSocial 2017 registration is ongoing; special advanced pricing ends in less than two weeks. This year’s event runs from April 3 to 6 and is taking place in sunny Miami, Florida. In the meantime, a comprehensive digital network has already been deployed for those who want to get the conversations started early.

About #BankSocial

Banking isn’t like every other industry–regulations have made social media a nerve racking territory. That’s why #BankSocial was created to inspire bank and credit union marketers and executives to be the best at exceeding customer’s expectations, while navigating through the red tape. Whether you’re a social media rock star or a beginner, you’ll gather a wealth of knowledge from industry leaders through content innovation, open discussions, networking, and so much more. Learn more at


Ally Davis
201-941-1458 ext. 703
[email protected]

To view the original version on PR Newswire, visit:

SOURCE #BankSocial